Savannah Massage Therapy & Wellness Clinic

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The Brief
Our Process
Branding
Graphic Design
Website Design
Digital Marketing
Gallery

The Brief

Lisa, owner of Savannah Massage Therapy & Wellness Clinic initially reached out for help finalizing her logo design. She had the basic concept figured out, but wasn’t happy with how it looked overall.

After some discussion, we determined her concept was solid and meaningful, it just needed a touch of modification to appear finished as she envisioned.

Here is an excerpt from Lisa herself:

"The Meaning Behind Our Name & Logo

Lisa grew up in Johannesburg, South Africa until in the year 2000, when she was just 17, her family moved to Canada. She wanted the clinic name and logo to have meaning to her and represent her roots while being unique and memorable.

“The Tree – Acacia Trees is an iconic tree and second to the more popular tree known as the Baobabs. These trees are well-known landmarks in the veld(bush)/savannas in Africa. The hands resemble me as an RMT. Without our hands, we therapists would not be able to do the work we love, and after 13 years as a Massage Therapist, I can honestly say I love what I do. These two features of the logo meet and combine to create the roots of the tree since they are indeed the roots of my life, and the circle represents the unity of that and our abilities to treat the body as a whole.” – Lisa de Souza, Owner / RMT"

See how we were able to improve upon Lisa’s concept below:

Following the finalization of her new Brand Identity, we were tasked with creating matching cover photo designs for Facebook and Twitter, and later creating a brand new WordPress website that could be used for her future Digital Marketing efforts.

Her new website had to have…

A well thought-out and organized Blog area
Social Media feeds & sharing features
Team section with team member bios and pictures
Treatment descriptions & pricing
Frequently Asked Questions and Answers
Friends section to showcase other local businesses
Marketing analytics
Search Engine Optimization

Over the years, we have built upon the Savannah Massage Therapy Clinic website as the business has grown. We have added new features and sections such as a Product Catalog, Affiliate Marketing area, Downloadable Guides, Single Service pages, and much more!

Savannah Massage Therapy & Wellness Clinic continues to grow, and Lisa continues to utilize the full power of the internet and the assets we’ve built together to build her team and improve her brand! It’s always exciting to work with Lisa and her team to bring her ideas to life!

Our Proccess

First Meeting

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Scrum Methodology

Define Timeline

Design Sprint Methods

User Research

Define Solution

Wireframing

UI designers discussing interface

Build a Design System

UX and UI designers working

Prototyping with Figma