Words Matter - Make Them Count!
Copywriting
Proudly Serving Kitchener-Waterloo And Beyond!
- +1 (519) 505-4165
- info@comvertmarketing.com
- Serving Kitchener-Waterloo & Beyond!
Proudly Serving Kitchener-Waterloo And Beyond!
Copywriting, not to be confused with ‘copyright’, is written content used in marketing and advertising materials. That brief, concise message on the billboard you drive by everyday? That’s copy. This, what you’re reading right now, this is also copy. With our Copywriting service, we write content for your business.
If you haven’t had to write out in detail what your business provides, you may think copywriting is pointless. But the truth is, crafting the right message that resonates with your audience, positions your business properly, and doesn’t sound like AI can be very time consuming, and frankly, difficult.
The first step in writing on behalf of your business is understanding your business and market. We perform primary and secondary research to learn as much as possible about your business and who you’re trying to sell to.
Writing copy for a Facebook Ad, Billboard Ad, Social Media post or a Website all require a different approach. We take the time to understand the platform we’re writing for, and how the user will interact with the content.
We’d like to boast and tell you that we get it right the first time, every time, but that’s not always true. We often find that when we’re writing copy for clients, they are also discovering exactly how they want the content to represent them. Due to this, we include revisions so that we can collaborate with you until the copy is perfect for your business.
Copywriting & Content
You got questions? We got answers! Check out the most commonly asked questions we receive, and if you still have questions of your own, please reach out and we’ll be happy to provide an answer.
There are two ways you can get started. If you have more questions for us, please reach out and we will answer them. If you are satisfied, we can begin onboarding right away.
If you would like to skip ahead and go straight to onboarding, please Book a Discovery Call and we can chat at your earliest convenience.
Simply put, ‘copy’ is written content used in marketing and advertising.
We offer copywriting at an hourly rate for new business owners who are on their own path of discovery, and we offer packages for writing copy for websites or ads. As a rule of thumb, expect $300/page (1,000 words) or less if packaging multiple pages together.
You can… if you’re okay with taking on legal risk or being punished by Google.
AI, no matter the model, can only use what already exists. It’s great for some things, but for copywriting, it will essentially regurgitate copy that it finds online. If that copy ends up being an exact match to existing content online, the original writer can claim it as their own, and if Google notices it, it could be flagged as ‘duplicate content’, which will hurt your website SEO score.
But in the long run. There’s still time to change the road you’re on.
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